Kellogg Company (NYSE:K) a Hold: RBC Capital

In a research note issued to investors, David Palmer at RBC Capital Reiterated their Hold rating on Kellogg Company (NYSE:K). The analyst placed a $66.00 price target on the stock which indicates a 3.09% upside to the last closing price. In the year following Palmer’s ratings, the stocks covered yield an average return of 13.0% according to In the past year 47 out of 61 recommendations or 77% were successful.

Kellogg Company (NYSE:K) shares opened the most recent trading session at 63.74 and at the time of writing the last Bid was at 63.92. In the current trading session the stock reached as high as 63.96 and dipped down to 63.50. Kellogg Company C, a NYSE listed company, has a current market cap of 22.752B and on average over the past 3 months has seen 1906550 shares trade hands on a daily basis.

On a technical level the stock has a 50 Day Moving Average of 66.3864. Based on a recent trade, this puts the equity at -3.73% away from that average. In comparing the stock’s current level to its extended history, the stock is trading -8.56% away from it’s 52-week high of 69.89 and +8.64% away from the stock’s low point over the past 52 weeks, which was 58.83. On a consensus basis, analysts have a one year target price of 62.71. The company last reported earnings per share of 1.75.

The consensus analyst estimates according to First Call for the next quarter is 0.98. The current year EPS estimate on the stock is 3.72 and the EPS estimate for next year sits at 3.90. In looking at the fundamentals, K has a P/E ratio of 36.45 and a price to book ratio of 8.14. The company’s Book Value is 7.834 and most recently reported EBITDA of 1.865B. The price compared to next year’s EPS estimate in the current year is 16.36.

Company Profile

Kellogg Company (K) is engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. The Company’s principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company’s segments include U.S. Morning Foods; U.S. Snacks; U.S. Specialty; North America Other; Europe; Latin America, and Asia Pacific. The U.S. Morning Foods segment includes cereal, toaster pastries, and health and wellness business bars, and beverages; U.S. Snacks includes cookies, crackers, cereal bars, savory snacks and fruit-flavored snacks; U.S. Specialty includes the food service and Girl Scouts business, and North America Other includes the U.S. Frozen and Canada operating segments. The three remaining segments are based on geographic location.